This is a project I did for the “Eat More Fruit” campaign. The images were destined for large billboards placated on highways and on the sides of city buses. The idea was to have visually stunning images supporting the message that eating fruit is good for you.
I like to use real props instead of compositing, so one of the challenges was getting enough fruit and keeping it fresh. We went to the bulk distributors at the Central Market when the trucks come in at around 4am. Even though the quantities seemed enormous to us, the farmers had issues packing what was to them a very small order. We ended up with a full load of strawberries, oranges, blueberries and kiwis.
Makeup was done by the multi-talented Lisa-Marie Charron, who meticulously painted the faces of the three models: Anne, Joanie and… Lisa herself. We then built a cardboard box to hold the fruit and the model was shot from above, lying down on the floor. There is very little Photoshop in the final images, just a few color enhancements and geometry corrections.
Once the shoot was over we made this gigantic fruit salad and everybody went home with a bag full of fresh fruit.
Nikon D800 body
Nikon 85mm f/1.4 lens
Two Elinchrom BRX 500 flashes with Elinchrom radio remote
Two Chimera Super Pro 14 X 56 strip softboxes with grid
Lots of fresh fruit!